Tuesday, September 7, 2010

Tuesday's Treasure - Networking 101

Many of you have accumulated wealth through the effort and determination required to succeed as a small business owner, entrepreneur, or by breaking through the glass ceiling at a Fortune 500 company.

My fellow 85 Broads Member, Hilary Eaton Pearl, is an internationally recognized success coach and founder of Hilary Pearl Associates. In her seminars, she emphasizes the need to create and maintain a "personal brand".

There are many ways to do this. One is to join one of the many women's networks that have been created within corporations that recognize the value, and cost saving, associated with fostering gender equality. Many employers like Deloitte, view it as part of their business strategy.

By viewing this blog, you are passively joining in to my global network. Each time you click through to another blog or website, you are taking part in what I call learn & apply involvement.

Another way to amp up your personal brand value is to join one of the many digital social networks, such as Facebook or LinkedIN. Be very careful here, however, because reputation management is much more difficult when you hang yourself out to an entire world via the World Wide Web.

If this is the way you want to go, I suggest you hire a good "social media trainer" such as Kathryn Rose who is part of the Ladies Who Launch network, and Founder of Supreme Social Media. They can coach you on how to tap into this incredibly powerful tool and become more effective with networking at all levels - professional and personal.

And finally, there is just plain, old fashioned face-to-face human interaction. Take time to strike up a conversation with a person next to you on the train, in a store, or restaurant. Janet Hanson, Founder of 85 Broads calls this "seeing the trade"

As Hilary says "It’s each of our responsibility to make introductions between two people you find interesting. Later, the gift will come back to you."

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