Friday, June 4, 2010

TGIF - Short Week. Time to catch up on reading!

For many of us here in the US, the Holiday this past Monday brought with it a bonus- a shortened work week!

Realistically, though, most of us are "on-the-clock" 25/7/365 thanks to some remarkable technology. That leaves us very little time for reading- magazines, books, newspapers (what's that?).

Now honestly, how many of us are in the position of sifting through piles of old magazines. And those of us with International and Globe trotting lifestyles just never seem to be in the same place as our hard-copy, at the same time!

As I mentioned around this time last year, my friends at Zinio, are transforming the way the aforementioned media are published (all digital, eco-friendly) and distributed. Jeanniey Mullen, CMO of Zinio is an avid blogger and tweets at @empg. If you would like to have more information on the Zinio reader for iPhone or iPad, I suggest you contact her. In addition to being a whiz at marketing, she is one of the nicest people I know!

Since the debut of the iPad (now internationally available), I have seen less briefcases, laptop cases, and books/magazines in airports, offices, hotels, etc. Everything you need is right at your fingertips.

I have seen a concept for an exclusive e-lifestyle portal for use by clients at a Private Wealth Bank. Every client (the majority are female) will get an iPad, complete with an e-concierge interface called e-VIE, after it's creator and muse, Evie Evangelou, a frequent guest blogger in our "lifestyle lifter's" post.

I hope they take my suggestion and make a subscription to Vivmag- an exclusive all-digital magazine just for women- part of the package!.

Until then, remember to believe, achieve, receive. SDG, JBHIV

No comments:

Post a Comment